Basic Concepts of Digital Marketing

‘Digital marketing’ typically refers to marketing campaigns that appear on a computer, phone, tablet or other device. We begin this course by describing the impact of digital marketing on business growth. We then explain why it is important to identify the types of digital marketing. We provide you with answers to questions such as ‘what are the benefits of digital marketing?’ and ‘how can search engine optimization help you to build your brand?’.

The course demonstrates the importance of social media and content marketing in business. We discuss pay-per-click (or PPC) digital marketing and provide answers to questions like ‘which influencers can build my brand?’ and ‘how does marketing automation work?'.

We outline the fundamental concepts you need to understand digital marketing. We explain how to start and build a career in identifying and working with digital marketing as a marketing professional, small business owner or eCommerce entrepreneur. Sign up to understand digital marketing and learn how to harness the internet to attract customers, build your brand and drive business growth.